Social Charity Initiative: Karma Kingdom Players to Donate Through Facebook Social Game Play

Los Angeles, CA (PRWEB) November 21, 2011

The Sankara Eye Foundation and Asvathaa Pte. Ltd announced a unique initiative today for charitable giving through Social Gaming. Players of ?Karma Kingdom?, Asvathaa?s Facebook game, will be able to purchase a uniquely branded game element with half of the proceeds going to restore vision to the poor and the socially disadvantaged through Sankara Eye Foundation ? USA, a first for a charitable organization.

The Facebook game is based on Indian mythologies and guides players through positive contemporary lessons. Sankara?s mission is to realize the goal of 20/20 vision for the people of India by the year 2020.

Sankara Eye Foundation (SEF) initiates and drives community eye care activities in India by working with Sankara Eye Care Institutions, which run the Sankara Eye Hospital in Coimbatore and 7 other locations in India. The majority of fundraising is achieved through fundraising events, booths in major events, advertising and working with major donors. One of SEF?s unique initiatives is enabling a vision restoration cataract surgery for $ 30. Through these efforts, SEF, USA has played a significant role in increasing the number of free surgeries thirteen fold to over 120,000 in 2010-11 and increasing the number of hospitals from 1 to 8. SEF USA raises funds for constructing the hospitals with its unique ?founding donor? program, through which a donor gets his loved ones names on the hospital wall of founders for a $ 1000 donation.

Sankara Eye Foundation?s executive chairman, Mr. Murali Krishnamurthy said, ?We are pleased to work with Asvathaa to bring our fundraising efforts to the new and emerging social platforms such as Facebook. We know that this initiative will help us raise awareness and funds for SECI - India in a new demographic within this space.?

Asvathaa?s CEO Ashok Desai says, ?Karma Kingdom was designed from the outset to include these types of charitable elements and we want this to be the next step for players to fulfilling the goal of ?Creating a Better World? with the game. We were highly impressed with the great work done by Sankara Eye Foundation over the past 13 years and hence unanimously decided to partner with them.? Desai went on to add, ?A single Karma Kingdom player can make a significant contribution towards a surgery, given the price break that SEF has achieved in Cataract Surgery?.

?This is a great step forward, and we hope the first of many partnerships with charitable organizations. We are uniquely positioned to help them leverage the power and reach of social gaming for the greater social good?, Desai said.

Karma Kingdom was released recently for Facebook users globally and is currently being played by users in more than a dozen countries around the world. Asvathaa is constantly updating and finding new ways to bring these Indian Mythologies and their positive lessons to life.

Asvathaa Pte. Ltd. has chosen a multi-shore approach to developing the games and has offices in USA, Singapore and India.

The Sankara Eye Foundation, USA is a 501 (c) (3) registered non-profit organization, with offices in Milpitas, CA.

The Sankara Eye Foundation on the web: http://www.giftofvision.org/index.htm

Play Karma Kingdom on Facebook at: http://bit.ly/kkapp

Visit the Karma Kingdom Fan Page at: http://bit.ly/KKpage

Karma Kingdom on Twitter: http://bit.ly/kktweet or @karmakingdom

Karma Kingdom on the web: http://www.karmakingdom.com

Asvathaa on Facebook: http://www.facebook.com/Asvathaa

Asvathaa on Twitter: http://twitter.com/asvathaa or @asvathaa

Asvathaa on the web: http://www.asvathaa.com

Contact

Ashok Desai

+1-469-222-9263

ashok.desai(at)asvathaa(dot)com

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Rajnikant Tailor and Bangalor Cricket Team Visit To Play In England

(PRWeb UK) December 9, 2010

The 2-11 Malleshwaram cricket team from the north of the city of Bangalore are to take a ten-day cricketing trip to England where they will meet with some local teams in Surrey and Sussex, join in training sessions and compete in friendly matches with local sides. The team is currently playing in the local league and their progress has earned them a great deal of attention, particularly after a recent impressive win against last year?s League winners.

Top bowler Rajnikant Tailor was delighted that all the arrangements for the trip are now in place and preparations can begin. ?We are thrilled at this opportunity to go to England and meet with players there?, said Rajnikant Tailor in a recent interview for a local Bangalore newspaper. ?This is a once in a lifetime opportunity for us and many of the players on our team have never even traveled abroad. We are hoping to improve our skills and swap ideas with out counterparts in England and learn how the game is played over there. We are used to seeing English cricket on the television but it will be such a unique experience to actually meet players and watch matches live.?

The trip is being arranged by the local board of cricket clubs and is seen as an important way in which to develop the skills of grass-roots players. Bangalore is famous for cricket but many smaller clubs and lesser-known players don?t have the chance to make the grade. This should allow the players to develop their skills and learn from each other.

It is hoped that, if everything goes according to plan and the trip is a success, that the team?s English counterparts will embark on a similar trip to Bangalore the following year. This will ensure that permanent links are made between the various clubs and long-term relationships are forged.

ABOUT: The Bangalore cricket team have been causing a stir on the local cricket scene with their run of outright victories. The team is made up of local sportsmen including Rajnikant Tailor have now had to dedicate more time to practise and matches as their success continues.

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