Social Charity Initiative: Karma Kingdom Players to Donate Through Facebook Social Game Play

Los Angeles, CA (PRWEB) November 21, 2011

The Sankara Eye Foundation and Asvathaa Pte. Ltd announced a unique initiative today for charitable giving through Social Gaming. Players of ?Karma Kingdom?, Asvathaa?s Facebook game, will be able to purchase a uniquely branded game element with half of the proceeds going to restore vision to the poor and the socially disadvantaged through Sankara Eye Foundation ? USA, a first for a charitable organization.

The Facebook game is based on Indian mythologies and guides players through positive contemporary lessons. Sankara?s mission is to realize the goal of 20/20 vision for the people of India by the year 2020.

Sankara Eye Foundation (SEF) initiates and drives community eye care activities in India by working with Sankara Eye Care Institutions, which run the Sankara Eye Hospital in Coimbatore and 7 other locations in India. The majority of fundraising is achieved through fundraising events, booths in major events, advertising and working with major donors. One of SEF?s unique initiatives is enabling a vision restoration cataract surgery for $ 30. Through these efforts, SEF, USA has played a significant role in increasing the number of free surgeries thirteen fold to over 120,000 in 2010-11 and increasing the number of hospitals from 1 to 8. SEF USA raises funds for constructing the hospitals with its unique ?founding donor? program, through which a donor gets his loved ones names on the hospital wall of founders for a $ 1000 donation.

Sankara Eye Foundation?s executive chairman, Mr. Murali Krishnamurthy said, ?We are pleased to work with Asvathaa to bring our fundraising efforts to the new and emerging social platforms such as Facebook. We know that this initiative will help us raise awareness and funds for SECI - India in a new demographic within this space.?

Asvathaa?s CEO Ashok Desai says, ?Karma Kingdom was designed from the outset to include these types of charitable elements and we want this to be the next step for players to fulfilling the goal of ?Creating a Better World? with the game. We were highly impressed with the great work done by Sankara Eye Foundation over the past 13 years and hence unanimously decided to partner with them.? Desai went on to add, ?A single Karma Kingdom player can make a significant contribution towards a surgery, given the price break that SEF has achieved in Cataract Surgery?.

?This is a great step forward, and we hope the first of many partnerships with charitable organizations. We are uniquely positioned to help them leverage the power and reach of social gaming for the greater social good?, Desai said.

Karma Kingdom was released recently for Facebook users globally and is currently being played by users in more than a dozen countries around the world. Asvathaa is constantly updating and finding new ways to bring these Indian Mythologies and their positive lessons to life.

Asvathaa Pte. Ltd. has chosen a multi-shore approach to developing the games and has offices in USA, Singapore and India.

The Sankara Eye Foundation, USA is a 501 (c) (3) registered non-profit organization, with offices in Milpitas, CA.

The Sankara Eye Foundation on the web: http://www.giftofvision.org/index.htm

Play Karma Kingdom on Facebook at: http://bit.ly/kkapp

Visit the Karma Kingdom Fan Page at: http://bit.ly/KKpage

Karma Kingdom on Twitter: http://bit.ly/kktweet or @karmakingdom

Karma Kingdom on the web: http://www.karmakingdom.com

Asvathaa on Facebook: http://www.facebook.com/Asvathaa

Asvathaa on Twitter: http://twitter.com/asvathaa or @asvathaa

Asvathaa on the web: http://www.asvathaa.com

Contact

Ashok Desai

+1-469-222-9263

ashok.desai(at)asvathaa(dot)com

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Staff From Coventry Building Society Raise Money for Age UK with Charity Cricket Match

Coventry (PRWEB UK) 14 July 2011

Staff from Coventry Building Society held a charity cricket match at Moreton in the Marsh Cricket Club on 3rd July and raised a fantastic ?431.00 for their corporate charity, Age UK.

The match involved teams made up of staff from across Coventry?s head office and branch network.????????????

Event organiser Daniel Hunt, Customer Adviser from the Swindon branch said, ?It was a lot of fun. As well as the cricket we had a variety of family activities including a raffle, a BBQ, face painting and a bouncy castle. Every one had great day and we were delighted to raise ?431.00 for such a fantastic charity.?

Paul Farthing, Director of Fundraising at Age UK, said ?Well done to all who took part in the Charity Cricket Match, the continued support from Coventry Building Society is fantastic and helps Age UK to continue providing support and vital services for people in later life.?

Notes to Editors

Age UK

For media enquiries relating to Wales, Scotland and Northern Ireland please contact the appropriate national office: Age Scotland on 0131 668 8055, Age Cymru on 029 2043 1562 and Age NI on 028 9024 5729.

Age UK is the new force combining Age Concern and Help the Aged, dedicated to improving later life.

We provide free information, advice and support to over five million people; commercial products and services to over one million customers; and research and campaign on the issues that matter to people in later life. Our work focuses on five key areas: money matters, health and well being, home and care, work and training and leisure and lifestyle. We work with our national partners, Age Scotland, Age Cymru and Age NI (together the Age UK Family), our local Age UK partners in England and local Age Concerns. We also work internationally for people in later life as a member of the DEC and with our sister charity Help Age International.

Age UK is a charitable company limited by guarantee and registered in England (registered charity number 1128267 and company number 6825798). Age Concern England and Help the Aged (both registered charities), and their trading and other associated companies merged on the 1st April 2009. Together they have formed the Age UK Group (?we?). Charitable services are offered through Age UK and commercial products are offered by the Charity?s trading companies, which donate their net profits to Age UK (the Charity).

Coventry Building Society

????Coventry Building Society is the third largest building society in the UK with assets exceeding ?22.3 billion

????The Coventry Building Society is happy supporting the communities in which our members live. Whether that's by raising funds for good causes, offering more direct support to local organisations or simply by reducing our impact on the environment, we enjoy making a difference to local people.

????To view our mortgages, savings & investments and current accounts please visit http://www.thecoventry.co.uk

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