Showing posts with label Hollywood. Show all posts
Showing posts with label Hollywood. Show all posts

Saturday, 28 January 2012

Hollywood Insiders Show How to Cash In on $20 Billion Youth Media Marketplace at Digital Hollywood Panel Moderated by Joyce Schwarz, JCOM

(PRWEB) September 30, 2004

Top Hollywood and Madison Avenue executive will offer a preview of the 2004-2005 Children?s & Teen $ 20 billion dollar media marketplace during a panel beginning at 9:30 am. on Wednesday, September 29, 2004 at the acclaimed Digital Hollywood conference at the Palisades Ballroom at the Loews Hotel, Santa Monica, California.


?The kids and teen?s media marketplace is growing into a $ 20 Billion-plus marketplace that is influencing not only family entertainment choices but production quality and interactive elements in all aspects of our media including online, television, home video and mobile,? says Joyce Schwarz, president of JCOM Emerging Entertainment, http://www.joycecom.com and moderator for the Digital Hollywood panel. ?The youth market is increasingly influential in shaping popular culture in fashion, music, entertainment and even consumer electronics,? she adds.


Featured panelists include: Ken Goldstein, Executive Vice President, Managing Director, Disney Online, Walt Disney Group, Scott Randall, President, BrandGames, Jay Gissen, President & CEO, Riot Media and Alita Holly, executive producer, Creative Services, Ascent Media DVD.


BOOMING YOUTH MEDIA MARKETPLACE


The panel will cover discuss such trends and topics as:


*How the market for children?s entertainment videos expanded to more than 50,000 choices online according to recent web searches.


*Why the so-called ?edutainment? video industry now reaps $ 500 million annually.


*What will power the electronic games industry to be five times more pervasive by 2020 ? with an installed base of electronic game devices (excluding PCs) growing from 415 million to 2.6 billion.


*How social changes in family households influence media choices ?recent statistics show that only 7 percent of families consist of traditional households where only the husband works, 14 percent account for families of dual income parents and the rest are classified in ?other? categories reflecting the rise of single parents and other living arrangements.


?The rise of ?Generation C? where content, social networks and new technology empower youth to multi-task and tune into multiple media choices at the same time.


For a more complete outline of the JCOM report on emerging youth influences on culture, entertainment and media, please attend the session at 9:30 a.m. at the Palisades Ballroom, Loews Hotel or contact: moderator Joyce Schwarz, JCOM, joycecom@aol.com or 310-822-3119.


ABOUT JCOM MARKETING & EMERGING ENTERTAINMENT: Joyce A. Schwarz heads JCOM Marketing and Emerging Entertainment consulting practice located in Marina Del Rey, California. Schwarz specializes in jump-starting business development, customer acquisition and corporate partnerships, sponsorships and investments in emerging media and new companies, products and services in technology and entertainment. She combines more than 20 years experience in advertising for such major agencies ad Foote Cone & Belding, Ogilvy & Mather with her New York publishing background and her production expertise for films, home video and special events. JCOM?s portfolio includes more than 300 top brands and Fortune 1000 companies including such top names as Revlon, Sheraton, Clairol, Disney, France Telecom, Philips Consumer Electronics, Sunkist, Shasta Beverages, Mountain Dew and others. Schwarz has raised more than $ 200 million in corporate sponsorship for special events, media and programming for children, family and general audiences. She is probably best known for developing the campaign for the highly acclaimed MISSING KIDS ON THE MILK CARTON CAMPAIGN.


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Hollywood Hairstylist Introduces New Revolutionary New Hair Brush "Hairflex"

(PRWEB) March 30, 2005

George Caroll Hollywood hairstylist, TV Personality, HairFlex inventor is introducing his new HairFlex website.


George Caroll is an internationally acclaimed beauty expert and consultant to the entertainment and beauty industry whose corporate clients have included such industry giants as Redken, Clairol, L'Oreal, and Revlon. His hair expertise is sought after in Europe and Canada as well as the United States where he appears regularly on television.


Hollywood Hair Styling Studio


For more than 30 years, George has created innovative personal care products, appliances and accessories, many of which were designed in his "hair styling studio", located in North Hollywood, California. There, he and his talented staff style and advise clients from the entertainment industry.


TV Appearances


George has used television as a medium to spread his great ideas and products since very early on in his career. After creating hairstyles for the early Star Trek TV series, George went on to develop several unique products that he continuously promotes on talk and morning shows around the country. In addition, he has appeared on home shopping shows in Europe, Canada, and of course at home in the US.


George is currently making the rounds on morning talk shows with one of his most unique creations, the Hair Flex styling brush! The Hair Flex precision styling tool makes creating a wide variety of hairstyles easier by acting as multiple styling tools in one. The secret is the flexible hinge that runs down the center of the brush. This special hinge allows the brush to be flexed open, closed, or even kept flat to perform a wide variety of styling functions. It's the perfect tool to make any hair type look great!


· Add waves or curls


· Straighten and detangle


· Scrunch, spike or add volume


· Adjusts for several uses


· One of a kind Air Flow net for blow drying


· Unique Elastomer massage bristles for gentle detangling


see ( http://www.hairflex.com )????


The Science of Healthy Hair


George was first to analyze hair in his salon using a custom microscope with Polaroid film and polarized technology. From this early imperial research George designed and developed the first protein hair care system that actually strengthens the hair fiber.


Men's & Women's Hair Styling


George Caroll is credited with introducing men to hair care, color and styling concepts, and freeing women from the restraints of weekly salon visits with his "wash n wear" hair shaping technique. George's was one of the first so called "Unisex Salons" in the United States. Today his type of care free styling for men and women is popular worldwide. Seeing the life style change coming in the early 70's , using custom designed "Surgical Scissors" and his unique hair shaping technique, George utilized each individual's unique growth patterns and characteristic ( wave, curl and structure), to design a hair style that holds it's shape and all most combs itself. His hair styling technique is used by professionals around the world today.


Style A Thon St Jude Children's Research Hospital


George organized the first national Style A Thon. Together with many good-hearted hair stylist across America, the St Jude Style-A-Thon raised over 1 million dollars to help Danny Thomas and the hospital fight childhood Leukemia. Today, hair stylist like George are donating their time for local and national concerns.


See George Caroll's new hair brush here:


http://www.hairflex.com


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Mexico's Children's Day Celebrated with "The Way to Happiness" and "Cri-Cri" Festival for Hispanic Children in Hollywood

Los Angeles, CA (PRWEB) May 04, 2011

Children's Day was celebrated with a free "Cri-Cri" festival spectacular for children of all ages from the Hollywood area. Held on L. Ron Hubbard Way, over 150 children and guests of all ages were treated to songs, acts and plays based on the fictional character "Cri-Cri" in celebration of Mexico's Children's Day.


Host and Emcee, Francisco Sanz Polo, 1st Grandson of the creator of ?Cri-Cri? (Francisco Gabilondo Soler) introduced the original cartoons of the ?Cri-Cri? character to the children in attendance which was followed by a live enactment of a dozen acts from the "Cri-Cri" musicals.


The event was entertaining and also educational with film showings of "The Way to Happiness," (a common sense moral guide to better living containing 21 precepts) which included such precepts as "Love and Help Children," "Be Industrious" and "Try to Treat Others as You Would Want Them to Treat You." After the event "Cri Cri" posed with characters and children who each received their own photograph with the character and a copy of "The Way to Happiness" booklet.


About "Cri-Cri:" Cri-Cri is a fictional character, an anthropomorphic cricket, created by Francisco Gabilondo Soler in 1934 while broadcasting his own musical radio show on Mexico?s station XEW. Cri-Cri is known as the ?grillito cantor? or ?the singing cricket?. He is a character created by Francisco Gabilondo Soler in his childhood and has been described as a similar following among South American countries that Disney does for children in the United States.


About "The Way to Happiness:" The first moral code based wholly on common sense, originally published in 1981, its purpose is to help arrest the current moral decline in society and restore integrity and trust to humankind. The Way to Happiness (http://www.twth.org) further holds a Guinness Record as the world?s single most translated non-religious book in the world. "The Way to Happiness" was written in 1981 by humanitarian L. Ron Hubbard (http://www.lronhubbard.org)


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