Hollywood Insiders Show How to Cash In on $20 Billion Youth Media Marketplace at Digital Hollywood Panel Moderated by Joyce Schwarz, JCOM

(PRWEB) September 30, 2004

Top Hollywood and Madison Avenue executive will offer a preview of the 2004-2005 Children?s & Teen $ 20 billion dollar media marketplace during a panel beginning at 9:30 am. on Wednesday, September 29, 2004 at the acclaimed Digital Hollywood conference at the Palisades Ballroom at the Loews Hotel, Santa Monica, California.

?The kids and teen?s media marketplace is growing into a $ 20 Billion-plus marketplace that is influencing not only family entertainment choices but production quality and interactive elements in all aspects of our media including online, television, home video and mobile,? says Joyce Schwarz, president of JCOM Emerging Entertainment, http://www.joycecom.com and moderator for the Digital Hollywood panel. ?The youth market is increasingly influential in shaping popular culture in fashion, music, entertainment and even consumer electronics,? she adds.

Featured panelists include: Ken Goldstein, Executive Vice President, Managing Director, Disney Online, Walt Disney Group, Scott Randall, President, BrandGames, Jay Gissen, President & CEO, Riot Media and Alita Holly, executive producer, Creative Services, Ascent Media DVD.

BOOMING YOUTH MEDIA MARKETPLACE

The panel will cover discuss such trends and topics as:

*How the market for children?s entertainment videos expanded to more than 50,000 choices online according to recent web searches.

*Why the so-called ?edutainment? video industry now reaps $ 500 million annually.

*What will power the electronic games industry to be five times more pervasive by 2020 ? with an installed base of electronic game devices (excluding PCs) growing from 415 million to 2.6 billion.

*How social changes in family households influence media choices ?recent statistics show that only 7 percent of families consist of traditional households where only the husband works, 14 percent account for families of dual income parents and the rest are classified in ?other? categories reflecting the rise of single parents and other living arrangements.

?The rise of ?Generation C? where content, social networks and new technology empower youth to multi-task and tune into multiple media choices at the same time.

For a more complete outline of the JCOM report on emerging youth influences on culture, entertainment and media, please attend the session at 9:30 a.m. at the Palisades Ballroom, Loews Hotel or contact: moderator Joyce Schwarz, JCOM, joycecom@aol.com or 310-822-3119.

ABOUT JCOM MARKETING & EMERGING ENTERTAINMENT: Joyce A. Schwarz heads JCOM Marketing and Emerging Entertainment consulting practice located in Marina Del Rey, California. Schwarz specializes in jump-starting business development, customer acquisition and corporate partnerships, sponsorships and investments in emerging media and new companies, products and services in technology and entertainment. She combines more than 20 years experience in advertising for such major agencies ad Foote Cone & Belding, Ogilvy & Mather with her New York publishing background and her production expertise for films, home video and special events. JCOM?s portfolio includes more than 300 top brands and Fortune 1000 companies including such top names as Revlon, Sheraton, Clairol, Disney, France Telecom, Philips Consumer Electronics, Sunkist, Shasta Beverages, Mountain Dew and others. Schwarz has raised more than $ 200 million in corporate sponsorship for special events, media and programming for children, family and general audiences. She is probably best known for developing the campaign for the highly acclaimed MISSING KIDS ON THE MILK CARTON CAMPAIGN.

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New Roles at Valhalla Partners Build Strength in Digital Media, eCommerce

Vienna, VA (PRWEB) April 11, 2011

Valhalla Partners today announced the promotion of Kiran Hebbar to General Partner, and the transition of co-founder Gene Riechers to a Senior Advisor role at the firm.

"We are very pleased to recognize Kiran's hard work and his contributions to Valhalla's success," said Valhalla co-founder and Managing General Partner Art Marks. "His strong background in digital video, ecommerce, online advertising, and consumer Internet has been vital to Valhalla's work in these areas, and he has been the leading champion of our early stage seed investment program, which we see as vital to our success and the success of technology innovation in the mid-Atlantic."

Hebbar serves on seven Valhalla portfolio company boards: Geomagic, Fishbowl Marketing, Legolas Media, and four seed companies - Shop Socially, Clipik, StatSheet and Spot, Valhalla's newest investment in consumer Internet, which closed earlier this week.

"I'm particularly pleased with our progress on seed investing," commented Hebbar. "In the first three months of 2011 we've made 5 investments and a sixth which will close soon. Of these 3 are new seed investments and one is a seed 'graduation' to a Series A round."

?In order to remain relevant to the innovation ecosystem, venture capitalists need to make smaller, earlier bets on big potential markets,? added Hebbar. ?Modern technology-enabled businesses do not require huge sums of capital to start up. Their management teams are nimble; they can evolve at the same pace as their rapidly-evolving markets. And they need investors who are as nimble as they are.?

Hebbar is a graduate of India's prestigious Indian Institute of Technology, and has graduate degrees in Mechanical Engineering (from University of Maryland) and Business (from the Wharton School). He lives with his wife Namitha and two children in Vienna, VA, and is an avid fan of cricket, understandably gratified by India's come-from-behind win of the World Cup.

In another significant change, Valhalla noted that Gene Riechers has decided to step back from his role as a General Partner of Valhalla and will transition to a Senior Advisor at Valhalla.

"Gene will be working in a new and supportive, but less active role, at Valhalla," said Marks. He will continue to source deals and provide experienced advice to our partners, and we will continue to benefit from his experience and knowledge. While Gene?s investing acumen will be missed, we are pleased that Kiran and other young investing professionals are rising to the occasion, and we are actively seeking other investing staff additions in coming months."

About Valhalla Partners

Valhalla Partners is a trusted partner and advisor to technology entrepreneurs in their quest to build world-class companies. Based in Vienna, Virginia, the firm?s management team has made more than 120 investments over the past twenty years and produced almost $ 1 billion of investment proceeds. Valhalla prefers investments where the mission of the company is to innovate, challenge and fundamentally change the dynamics of new and existing markets. Investments by Valhalla?s team include Advertising.com, CareerBuilder.com, Clarify, EnterpriseDB, Epicor, Exchange Solutions, JumpTap, LeftHand Networks, Mobius, NextLink, Nirvanix, Progress Software, Proxicom, RealOps, Register.com, Riverbed Technologies, SafeNet, SEPATON, ServiceBench, TidalTV, Trilogy, and webMethods. Valhalla Partners brings the full power and network of its experienced team to every investment it makes, helping companies grow faster and smarter regardless of size or maturity.

For more information, go to http://www.valhallapartners.com.

For more information, press only:

Dan Gordon, 703-448-1400, dan(at)valhallapartners(dot)com

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Nail Salons Get Glossed Up with Digital Signage

New York, NY (PRWEB) May 4, 2010

Since launching just over a year ago, Gloss Media (a Ubiquitous Media Company) has developed an impressive track record of creating and executing innovative, out of home programs inside a network of 5,000 nail salons across the country. Gloss Media has also installed TV screens inside over 100 nail salons across 10 DMAs creating the first national Digital Out-of-home Network inside nails salons.

Narrowcast technology provides a cost-effective advertising solution that delivers up-to-date, site specific news and relevant entertainment for Gloss Media's upscale, female audience. Recent studies have shown that Digital Out of Home ranks high in consumer awareness, recall of advertising and enjoyment, which is good news for Gloss Media, which is expanding its network of nail salons weekly.

Advertisers have quickly flocked to the network, which speaks to a desirable, affluent female demographic aged 25 ? 54 yrs.," says Perry Kirk, President. ?We are excited to represent our network to the advertising community.?

As one of the few out of home networks targeting a predominantly female, style-conscious audience, Gloss Media prides itself on its ability to deliver promotions or informational content to viewers while they are captive for 60 minutes.

?So far, I?ve been very happy with Gloss Media. I love the fact that they let us customize in-store product announcements and special messages on the screen,? said the Owner of Prestigious Nails based in Houston, TX.

The Gloss Media network began rolling out in February 2009 and has already premiered over forty client campaigns including, Vaseline, ABC Networks, A&E, Clairol, Oxygen Network, Focus Features, General Motors, Garnier, Marie Claire, Mars Candy, SoapNet, and VH1.

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