Hollywood Insiders Show How to Cash In on $20 Billion Youth Media Marketplace at Digital Hollywood Panel Moderated by Joyce Schwarz, JCOM

(PRWEB) September 30, 2004

Top Hollywood and Madison Avenue executive will offer a preview of the 2004-2005 Children?s & Teen $ 20 billion dollar media marketplace during a panel beginning at 9:30 am. on Wednesday, September 29, 2004 at the acclaimed Digital Hollywood conference at the Palisades Ballroom at the Loews Hotel, Santa Monica, California.

?The kids and teen?s media marketplace is growing into a $ 20 Billion-plus marketplace that is influencing not only family entertainment choices but production quality and interactive elements in all aspects of our media including online, television, home video and mobile,? says Joyce Schwarz, president of JCOM Emerging Entertainment, http://www.joycecom.com and moderator for the Digital Hollywood panel. ?The youth market is increasingly influential in shaping popular culture in fashion, music, entertainment and even consumer electronics,? she adds.

Featured panelists include: Ken Goldstein, Executive Vice President, Managing Director, Disney Online, Walt Disney Group, Scott Randall, President, BrandGames, Jay Gissen, President & CEO, Riot Media and Alita Holly, executive producer, Creative Services, Ascent Media DVD.

BOOMING YOUTH MEDIA MARKETPLACE

The panel will cover discuss such trends and topics as:

*How the market for children?s entertainment videos expanded to more than 50,000 choices online according to recent web searches.

*Why the so-called ?edutainment? video industry now reaps $ 500 million annually.

*What will power the electronic games industry to be five times more pervasive by 2020 ? with an installed base of electronic game devices (excluding PCs) growing from 415 million to 2.6 billion.

*How social changes in family households influence media choices ?recent statistics show that only 7 percent of families consist of traditional households where only the husband works, 14 percent account for families of dual income parents and the rest are classified in ?other? categories reflecting the rise of single parents and other living arrangements.

?The rise of ?Generation C? where content, social networks and new technology empower youth to multi-task and tune into multiple media choices at the same time.

For a more complete outline of the JCOM report on emerging youth influences on culture, entertainment and media, please attend the session at 9:30 a.m. at the Palisades Ballroom, Loews Hotel or contact: moderator Joyce Schwarz, JCOM, joycecom@aol.com or 310-822-3119.

ABOUT JCOM MARKETING & EMERGING ENTERTAINMENT: Joyce A. Schwarz heads JCOM Marketing and Emerging Entertainment consulting practice located in Marina Del Rey, California. Schwarz specializes in jump-starting business development, customer acquisition and corporate partnerships, sponsorships and investments in emerging media and new companies, products and services in technology and entertainment. She combines more than 20 years experience in advertising for such major agencies ad Foote Cone & Belding, Ogilvy & Mather with her New York publishing background and her production expertise for films, home video and special events. JCOM?s portfolio includes more than 300 top brands and Fortune 1000 companies including such top names as Revlon, Sheraton, Clairol, Disney, France Telecom, Philips Consumer Electronics, Sunkist, Shasta Beverages, Mountain Dew and others. Schwarz has raised more than $ 200 million in corporate sponsorship for special events, media and programming for children, family and general audiences. She is probably best known for developing the campaign for the highly acclaimed MISSING KIDS ON THE MILK CARTON CAMPAIGN.

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Perfect Places Supports Youth Skiing with Sponsorship of Squaw Valley Mighty Mites

Mountain View, CA (PRWEB) December 13, 2011

Perfect Places continued its support of the Squaw Valley Ski Team Mighty Mites Program, marking the eighth consecutive year that it's provided sponsorship, Rick Haggart, President of Perfect Places said.

"Skiing is an incredible family-oriented vacation activity and the Squaw Valley Mighty Mites Program helps create the next generation of passionate life-long skiers,? Haggart said. ?Mighty Mites participants develop great skills, confidence and a love of skiing at a very young age.

?The Program also provides kids their first taste of ski racing and graduates have gone on to win Olympic Medals.? Haggart said. ?Watching the Mighty Mite teams come down one of Squaw Valley?s legendary steep runs or blaze through the gates on a race day can take your breath away.?

?The Mighty Mites Program has about 500 participants, and the donations from Perfect Places go a long way in encouraging young skiers to stay engaged with the sport.? said DeeDee Driller, Director of the Program. "We teach kids to be solid racers, because the skills they learn in racing translate well into any type of skiing they do when they're older. Of course, the kids learn safety as a first priority."

"We make it as much of a family event as possible by giving older kids activities as they mature. This helps keep families together on the weekends, and keeps everyone coming up. It also helps keep the kids interested in skiing as they get older," Driller said.

Mighty Mites holds races and jump competitions throughout the season. Participants must be between 5 - 8 years old and be advanced beginner skiers. Children 4 and under can take part in the Shooting Stars program, Driller said. After Mighty Mites, kids move on to developmental skiing through age 18.

The Mighty Mites most famous alumnus is Olympic Gold Medalist Julia Mancuso, Driller said. Mancuso went throughout the Squaw Valley race program, beginning with Mighty Mites.

"On race days, we give awards for the top 10 in an event," Driller said. ?The donations from Perfect Places help all the kids feel like they got an award." Mighty Mite team members get items such as cowbells, keepsake race bibs, water bottles and more. Driller said Mighty Mites encourages participants to be lifelong skiers, and that a feeling of accomplishment and success is important to keep kids involved.

About Perfect Places: Perfect Places offers over 60,000 vacation rental properties in more than 80 countries. Perfect Places operates a portfolio of vacation rental websites including PerfectPlaces.com, forGetaway.com, LakeRentals.com, CoastRentals.com, MountainSkiRentals.com and RentJillsHouse.com. Since 1996, Perfect Places has been a leading source for travelers looking for vacation rentals. Travelers can search for short-term rentals at Perfect Places websites for free. They'll find a wide assortment to choose from, including homes, condos, villas, cabins, bed and breakfasts and more.

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