Top Hollywood and Madison Avenue executive will offer a preview of the 2004-2005 Children?s & Teen $ 20 billion dollar media marketplace during a panel beginning at 9:30 am. on Wednesday, September 29, 2004 at the acclaimed Digital Hollywood conference at the Palisades Ballroom at the Loews Hotel, Santa Monica, California.
?The kids and teen?s media marketplace is growing into a $ 20 Billion-plus marketplace that is influencing not only family entertainment choices but production quality and interactive elements in all aspects of our media including online, television, home video and mobile,? says Joyce Schwarz, president of JCOM Emerging Entertainment, http://www.joycecom.com and moderator for the Digital Hollywood panel. ?The youth market is increasingly influential in shaping popular culture in fashion, music, entertainment and even consumer electronics,? she adds.
Featured panelists include: Ken Goldstein, Executive Vice President, Managing Director, Disney Online, Walt Disney Group, Scott Randall, President, BrandGames, Jay Gissen, President & CEO, Riot Media and Alita Holly, executive producer, Creative Services, Ascent Media DVD.
BOOMING YOUTH MEDIA MARKETPLACE
The panel will cover discuss such trends and topics as:
*How the market for children?s entertainment videos expanded to more than 50,000 choices online according to recent web searches.
*Why the so-called ?edutainment? video industry now reaps $ 500 million annually.
*What will power the electronic games industry to be five times more pervasive by 2020 ? with an installed base of electronic game devices (excluding PCs) growing from 415 million to 2.6 billion.
*How social changes in family households influence media choices ?recent statistics show that only 7 percent of families consist of traditional households where only the husband works, 14 percent account for families of dual income parents and the rest are classified in ?other? categories reflecting the rise of single parents and other living arrangements.
?The rise of ?Generation C? where content, social networks and new technology empower youth to multi-task and tune into multiple media choices at the same time.
For a more complete outline of the JCOM report on emerging youth influences on culture, entertainment and media, please attend the session at 9:30 a.m. at the Palisades Ballroom, Loews Hotel or contact: moderator Joyce Schwarz, JCOM, joycecom@aol.com or 310-822-3119.
ABOUT JCOM MARKETING & EMERGING ENTERTAINMENT: Joyce A. Schwarz heads JCOM Marketing and Emerging Entertainment consulting practice located in Marina Del Rey, California. Schwarz specializes in jump-starting business development, customer acquisition and corporate partnerships, sponsorships and investments in emerging media and new companies, products and services in technology and entertainment. She combines more than 20 years experience in advertising for such major agencies ad Foote Cone & Belding, Ogilvy & Mather with her New York publishing background and her production expertise for films, home video and special events. JCOM?s portfolio includes more than 300 top brands and Fortune 1000 companies including such top names as Revlon, Sheraton, Clairol, Disney, France Telecom, Philips Consumer Electronics, Sunkist, Shasta Beverages, Mountain Dew and others. Schwarz has raised more than $ 200 million in corporate sponsorship for special events, media and programming for children, family and general audiences. She is probably best known for developing the campaign for the highly acclaimed MISSING KIDS ON THE MILK CARTON CAMPAIGN.
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