Peter?s Pies Announce Plans for Stadia Success

(PRWeb UK) December 8, 2010

Neil Court-Johnston, the newly appointed managing director of Peter?s Food Services, has announced plans to make the South Wales based pie and pastie giant the choice of sports fans in stadia throughout the UK.

In just a couple of years, Peter?s Pies has developed into one of the nation?s leading sports stadia suppliers with 38 major clubs across the sporting codes. Names include Birmingham City, West Ham United, Cardiff City, Swansea City, Sheffield United, Sale Sharks, London Irish, Castleford Tigers, Warrington Wolves and the Millennium Stadium. Now, plans are in place to increase the number of stadia it supplies to more than 70.

Neil Court-Johnston said:

?The nation is sports mad and it?s our mission to make our brand the sports fan?s pie. That means getting into as many football, rugby and cricket clubs around the country as possible and really engaging with supporters.?

Privately owned Peter?s, is set to continue to offer free pies to fans travelling by coach to away fixtures at clubs where it wins new business. Fans of Birmingham City are among those to have already benefited from free pies this season after the club ditched a rival supplier.

Mr Court-Johnston believes new marketing techniques can raise the ?penetration rate? or proportion of football fans eating pies from around 10 per cent to as high as 25 per cent.

The company plans to ?change the face of the match day food experience? whilst tackling the main logistic problem facing football ground pie-sellers and fans ? the half-time queue. Its pie range will be ?hawked? by mobile vendors, precluding the need for fans to go to food stands.

As well as supplying a host of professional sports clubs, Peter?s are also keen to put something back into the ?grass roots?. Neil Court-Johnson said:

?We are very keen to help develop amateur sport across the country and promote healthy living generally and we?ll be announcing some exciting initiatives to that effect shortly.?

Peter?s Food Service began life as a small pie manufacturer in South Wales. Today it?s one of Britain?s best-loved brands of pies, pasties and sausage rolls, producing over 3 million pastries every week.

With 10 distribution depots throughout the UK, Peter?s has more than 50 years? experience in supplying sports stadia, fast food outlets, fish bars, restaurants, cafes, independent retailers, schools, hospitals and hotels with a range of over 900 separate product lines.

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Los Angeles Children Announce New ?Cri-Cri? Club

Los Angeles, CA (PRWEB) May 26, 2011

A club featuring music, plays and activities based on the widely popular and well known fantasy character ?Cri-Cri? ?The Singing Cricket? has been formed by children in Los Angeles for their Hispanic communities. Created by Francisco Gabilondo Soler in 1934, ?Cri Cri? has come to be known and loved across Latin America and the United States through several generations. This weekend children between the ages of 8-14 gathered at W Radio 690 AM of Los Angeles where they announced the creation of their ?Cri-Cri? Club.

The children meet each week and hold weekly events to choreograph, interpret and perform popular ?Cri Cri? songs such as ?La Patita,? ?El Ropero? and ?Raton Vaquero.? Performances have taken them to a number of different community groups and venues throughout the Los Angeles area in the past few months which features music which is full of moral values that have provided entertainment to several generations of Latin Americans.

In addition to the entertainment, children also apply moral values utilizing The Way to Happiness book ? a common sense moral guide to better living (http://www.twth.org). The book contains 21 precepts. Included are the precepts, "Love and Help Children," "Be Industrious" and "Try to Treat Others as You Would Want Them to Treat You."

?The songs of ?Cri-Cri? promoted our traditional values through generations. But now we find that these values are beautifully written by L. Ron Hubbard in his common sense guide for better living ? The Way to Happiness,? stated Francisco Sanz Polo ? 1st Grandson of the creator of the ?Cri-Cri? character. Sanz Polo added, ?We want all Hispanics in the US to know and benefit from this book.? Recent performances included celebrating Children?s Day for Mexico and several community groups in Los Angeles.

For enquiries about having the ?Cri Cri? club come to your area to provide entertainment contact Lucrecia Chavoya on (323) 244 3531 or email cricri4kids(at)gmail(dot)com.

About ?Cri Cri:?

?Cri-Cri? is a fantasy character of a cricket that plays the violin, created by Francisco Gabilondo Soler in 1934 while broadcasting his own musical radio show on Mexico?s station XEW. Cri-Cri is known as the ?grillito cantor? or ?the singing cricket.? He is a character created by Francisco Gabilondo Soler in his childhood and has been described as a similar following among South American countries that Disney has for children and families in the United States.

About ?The Way to Happiness:?

?The Way to Happiness? is the first moral code based wholly on common sense, originally published in 1981, its purpose is to help arrest the current moral decline in society and restore integrity and trust to humankind. The Way to Happiness was written in 1981 by humanitarian L. Ron Hubbard (http://www.lronhubbard.org).

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